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mary9776
mary9776
24.02.2021 • 
Business

(1 point 3. The ICorp company markets a successful line of computer equipment. Recently, they have
begun to make a new type of smart phone. The public isn't enthusiastic about the new product,
and during the first year, it does poorly on the market. To combat this, ICorp launches a new
marketing campaign, running television and radio ads, purchasing billboard space, and even
integrating their product into an episode of a highly viewed TV show. ICorp's reaction is an
example of an)
A)availability heuristic
B) representative heuristic
C) escalation of commitment
D) behavioral directive

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