yalley1982
02.12.2021 •
Business
1. What specific market and competitive forces are changing personal selling and buyer-seller relationships? What are their effects? 2. Why do some companies see selling in the United States as increasingly as selling internationally? 3. Name some major advances in telecommunications that are affecting personal selling. Describe briefly how salespeople can use each to improve their effectiveness and efficiency. 4. Describe the three broad megatrends affecting personal selling. 5. Why must today’s professional salesperson learn to function more like a micro-marketing manager in the field?
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