2- which of the following elements of the promotional mix is the most customized to the needs of the buyer and used in the information seeking, evaluation of alternatives, and purchase decision stages of the consumer buying process? a. publicity b. public relations c. sales promotions d. advertising e. personal selling

I think the most appropriate answer would be E!

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The correct answer is B.

Explanation:

Public relations is the element most adapted to the needs of the buyer and is used in the search for information, evaluation of alternatives and purchase decision stages within the consumer's purchase process.

They are a set of strategic communication actions coordinated and sustained over time, which aim to strengthen ties with different audiences, listening to them, informing them and persuading them to achieve consensus, loyalty, and support in the present and future actions.

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