3-which of the following elements of the promotional mix includes coupons, premiums, loyalty programs, and point-of-purchase displays? a. advertising b. publicity c. sales promotions d. personal selling e. public relations

sales promotions ( C )

Explanation:

sales promotion is a complete promotional mix because it encompasses advertising,publicity personal selling and public relations. the main goal or factor that drives sales promotion is encourage buying of the products on the spot by potential customers.

sales promotion are the activities of a company that helps to create a market awareness about their product, apart from advertising via various medium that helps encourage buyers to buy their products. these activities include coupons, premiums, loyalty programs and point-of-purchase displays.

the point-of purchase display is used to encourage on the spot purchase while the loyalty programs ,premiums and coupons contributes as well in encouraging prospective customers.