hopelesslylost13
06.05.2020 •
Business
A business traveler joined the Starwood Preferred Guest Program in order to earn points each time he stayed overnight in a Westin or Sheraton hotel. Once he has accumulated enough points, he can trade in his points for a free night's stay. As a member of this program, the traveler receives periodic updates on new hotels and learns of ways to earn additional points. The marketing term that best describes this scenario is:.a. relationship marketing. b. customer satisfaction promotion
Solved
Show answers
More tips
Answers on questions: Business
- B Business Within the renault nissan alliance (chapter 9 mini case), both renault and nissan have each formed strategic alliances at the business-unit level with other companies. a....
- B Business With regard to suppliers, jit systems typically require; no answer selected a - delivery of large lots at regular intervals b - buyer inspection of goods and materials c...
- B Business What determines our ability to purchase things we want and/or need?...
- B Business Exists when the entire supply of a good is controlled by a single seller...
- B Business Corporations usually employ to sell their securities in the primary market....
- B Business 19. A bank has $100 million of investment grade bonds with a duration of 9.0 years. This bank also has $500 million of commercial loans with a duration of 5.0 years. This...
- B Business rrent Attempt in Progress Sheffield Corp. sells its product for $60 per unit. During 2019, it produced 78000 units and sold 65000 units (there was no beginning inventory)....
- B Business Assume U.S. and Swiss investors require a real rate of return of 3%. Assume the nominal U.S. interest rate is 6% and the nominal Swiss rate is 4%. According to the international...
- B Business Which of the following is not a component of comprehensive workforce programs encouraging diversity? teaching managers how a diverse workforce will be better able to serve...
- B Business Huish Awnings makes custom awnings for homes and businesses. The company uses an activity-based costing system for its overhead costs. The company has provided the following...
Ответ:
Relationship Marketing
Explanation:
Relationship marketing is a form of marketing that involves building a strong relationship with the customers, It is focuses mainly on long term goals which helps to strengthen the brand loyalty.
Relationship marketing helps to create a positive awareness of the product to the customers, this form of marketing also enables the marketer to understand the customers better.
Customers that have a strong relationship with the brand can help in the expansion of the business by introducing the products to other people e.g. friends and family members.
Ответ:
You need to upload a picture of the following problem in order to it to be answered.