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dhdcchj
03.04.2020 • 
Business

A pizza chain operates in several major U.S. cities. The chain has found that more people prefer home deliveries in the winter when the temperature is too cold to go out for dinner. Therefore, the company runs an intensive campaign during the winter months to highlight its quick home delivery. At the completion of the campaign, the chain sees increased sales compared to the same period in the previous year. Which element of planning contributed most to the company’s increased sales?

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