A rational choice is one that: Multiple Choice allows individuals to reach their goals. involves the use of strategic decision making in an effort to reach a goal. does not involve self-interested behavior. is usually optimized when decision makers are poorly informed about alternatives.

Energy cannot be created or destroyed. This statement is known as law of conservation of energy, and it implies that whenever a certain form of energy does change, the loss of this form of energy must have converted into an another type of energy. A typical example is an object falling to the ground: initially, the object has gravitational potential energy. As the object falls down, it loses potential energy (since its altitude from the ground decreases), but it acquires kinetic energy (because its velocity increases). In this example, potential energy has converted into kinetic energy, but the total energy of the object has remained constant.