As a part of ford's sponsorship package, the company received a commercial between every other commercial break during a televised baseball game. the number of times the commercial was shown refers to its . frequency reach aida model unique selling proposition direct marketing

Frequency

Explanation:

AIDA is an acronym that stands for attention, interest, desire and action. The model demonstrates the perceptible stages of mind, a consumer goes through during the consumer buying process.

Attention refers to attracting a target group's attention. It refers to the content of the advertising message which arouses attention of the prospect.

Interest refers to sustenance and maintenance of the attention created in the first step. Herein, the benefits and different uses of the products are emphasized.

Desire refers to the stage when the prospect's interest in the product transforms into desire for purchase. Here, the marketer distinguishes his products from those of the competitors and the reason prospect shall consider buying them.

Action refers to the stage wherein the desire is acted upon by the prospect and finally the purchases are made. This means such activities should induce the purchase action from the prospect.

In the given case, the company received commercial between every commercial break during a televised game. The number of times the commercial is shown denotes it's frequency.  

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