As advertisers manage their interactive marketing communications (imc) programs, they can compare the effectiveness of the various types of advertising available by calculating which refers to the cost of reaching 1,000 individuals or households with the advertising message in a given medium.

The answer is cost per click. The pay-per-click or as called as PPC also recognized as cost per click or as called as CPC is an internet advertising model used to direct traffic to websites in which an advertiser recompenses a producer classically a website proprietor or a network of websites when the ad is clicked.

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Step-by-step explanation:

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