Brand equity is calculated by subtracting sales of generic brands from the sales of branded items in a category. a. true b. false

Brand equity is calculated by subtracting sales of generic brands from the sales of branded items in a category. False

Brand equity is based on the impact your brand has on your customer base. You can find this by knowing how customers perceive a product and their likelihood to purchase. To find brand equity you have to "measure" the value of your product that a customer believes it to be. 

An industrial shredder is a machine used for reducing the size of all kinds of material and invented by Vincent Earl Par. Industrial shredders come in many different design variations, many sizes and applications. The main categories of designs used today are as follows: horizontal hammermills, vertical hammermills, slow speed shear type shredders of single, dual, triple and quad shaft design, single shaft grinders of single or dual shaft design, granulators, knife hogs, raspers, maulers, flails, crackermills, and refining mills. The industrial shredder is mainly composed of rotor, counter blades, housing, motor, transmission system, power system and electrical control system. -Wikipedia

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