Choose the option that best matches the description given. While many new businesses start when the economy takes a downturn, it is beneficial to be positioned to take advantage when the economy O recedes
O contracts
O expands

O recedes

Explanation:

A recession is a business cycle characterized by a  general decline in economic activities. Recession may occur as a result of reduced spending in the economy that adversely affects the aggregate demand. The recession cycle usually lasts for a couple of months.

Businesses that start and survive during tough times have a greater chance of succeeding. After a recession, the economy experiences the recovery cycle, followed by a boom. The recovery and boom sessions present excellent opportunities for young businesses to grow and thrive.

The correct matching of the marketing eras to the scenario that portray the era is as follow:
1. INTERACTIVE ERA: A customized mail sent to different customers based on their personal preferences.
2. PRE-MARKETING ERA: A town crier urging customers to buy an innovative product, promising it to be one of a kind.
3. Research ERA: Analyzing data to understand the customers' needs and accordingly marketing products to them.
4. MASS COMMUNICATION ERA: A company advertising its products on the radio, newspaper and magazines.