Companies have tremendous amounts of information available on competitors, resellers, and other players in the marketplace, but they must also use that data to gain insight into as pinterest did successfully in creating a scrapbooking site for shared pictures.

Companies have tremendous amounts of information available on competitors, resellers, and other players in the marketplace, but they must also use that data to gain insight into the customer as Pinterest did successfully in creating a scrapbooking site for shared pictures.
This way, the companies will know exactly what their customer wants and prepare accordingly. 

The correct answer is that they tend to promote the employees from within the company or the firm.

Explanation:

Lodging is the term which is defined as the temporary place to stay, so lodging the employers of the major hotel chains will benefit the employers as it tend or lean to promote as training and getting the people who are ready to take a lot and they want to keep them as long as possible rather than paying the people to retrain the people all the time.