Discuss whether every business should have a separate marketing

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Every business should have a separate marketing department as this would create less stress on one department as a whole, and prove to be effective, efficient and productive in achieving their desired goals.

Explanation:

Every business should have a separate marketing department as this would create less stress on one department as a whole, and prove to be effective, efficient and productive in achieving their desired goals. Some of the important reasons to have a separate marketing department by a different business are as follows:

a) The different business aims at different target customers, thus concentrating their entire focus on a particular segment would be a lot easier.

b) Different products demand different marketing strategies, and using a single strategy for every business would not prove healthy for the productivity of the organization as a whole.

c) Studying the changing trends and the performance of the competitors would become a lot easier and would help the organization to formulate a new strategy for the same and come up with some really new and innovative ideas for that segment.

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