Dollar General sells convenience items such as light bulbs, laundry detergent, and milk at a lower price than a customer pays at a grocery store, but the company is still able to maintain satisfactory profit margins. Dollar General is an example of in the convenience store industry.

cost leadership

Explanation:

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Group of answer choices

reengineering

cost leadership

production innovations

efficient labor

A cost leader sells at a lower price when compared to its competitors

macroeconomic

relating to the branch of economics concerned with large-scale or general economic factors, such as interest rates and national productivity.

Economics

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