From a customer service perspective, one of the four important characteristics for global market and strategy is technology companies counteract short product life cycle with continual upgrades and new products.

a. True.
b. False.

True

Explanation: For companies especially tech companies, to compete in today's highly competitive marketplace, supply chain are engineered to match product characteristics and customer requirements. A way of achieving this is by developing strategies that help counteract short product life cycle. As products proceed through their life cycles these requirements dramatically change, fall out of favour, become outdated etc. thus driving the need for continual upgrades and new products development in order to maintain competitive advantage.