Hi-performer sporting equipment managers engage in an annual organizational assessment, trying to predict industry changes as well as possible opportunities and threats. they look at issues, such as who their competitors are, current entry barriers, and what substitutes exist for their products. this assessment is called

The assessment that looks at issues (competitors, entry barriers...) and trys to predict industry changes as well as possible opportunities and threats is called environmental scanning. It is type of strategic planning that includes gathering information about the external world, the competitors and itself in order to identify external opportunities and threats.

Seems like B insta: andrew_hoppy