House of quality is a part of the quality function deployment process that utilizes a planning matrix to relate customer "wants" to "how" the firm is going to meet those "wants"
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Ответ:
True.
Explanation:
A quality function deployment can be defined as a measure of customer wants or requirements and developing them into processes (how) that each functional area of the manufacturing firm can understand and work with.
House of quality is a part of the quality function deployment process that utilizes a planning matrix to relate customer "wants" to "how" the firm is going to meet those "wants." House of quality is used in product development by providing inter-functional communications and planning in a manufacturing firm through the informations sourced from customers.
Ответ:
FALSE
Explanation:
In marketing mix, we have four Ps:
Product
Price
Place
Promotion
When the publisher of the well-known Babar books wanted to celebrate the 80th anniversary of the series, it initiated a $100,000 campaign. This initiative represented the promotion component in the four Ps. In promotion, we try to promote our brand by doing advertisements and promotions. We basically use the communication mix in order to promote our products and services.