In arab countries, business executives will often digress from the primary purpose of the meeting, then eventually return to the topic initially discussed. this is an example of cultural

The scenario given above is an example of cultural manners and customs. Cultural manners and customs has to do with the the ways societies do things in foreign countries. Manners and customs typically affect both the management and marketing operation of a company. International companies must understand the manners and customs of the country where they are located in order to succeed. 

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