bernie24
bernie24
13.02.2020 • 
Business

In evaluating industry attractiveness, which of the following should you look at?

Select one:

a. Size and growth rate of the industry as well as the target segment
b. Threat of entry, buying power of suppliers, buying power of customers, competitive rivalry, and threat of substitutes
c. Presence of intellectual property among competitor offerings
d. The ability to move into other segments as a way to grow future market share

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