magicalunicorns47
23.09.2019 •
Business
Just prior to the introduction of the roomba, electrolux introduced a similar robot in europe that featured a sleek, space-aged design and a $1,500 price point. in contrast, the form factor of the irobot rumba was simple and its price point was much lower. because of its unique the rumba easily outperformed the rival product in terms of sales.a. differentiationb. market segmentationc. market development
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Ответ:
The answer is: A) product differentiation
Explanation:
Product differentiation is a marketing strategy that distinguishes a product or service from the competition. The benefits of the product (or service) are highlighted while distinguishing them from the competition.
A product differentiation strategy usually focuses on:
price: either by selling at the lowest possible price or selling at a high for exclusivity or luxuryperformance and reliability: offer the best possible product and/or the most reliable productlocation and service: focuses on community ties (being local companies) and offer high quality serviceIn this case the Rumba differentiated itself from the competition by offering a much lower price.
Ответ:
2. Additional Customs Duty
3. True Countervailing Duty
4. Anti Dumping Duty
5. Safeguard Duty
I hope this helps