Kroger, a grocery store chain, sells thousands of products from hundreds of different producers that are shipped through a variety of shipping companies and stored at various warehouses facilities. the coordinated efforts with each channel partner at each touch point takes efficiency and communication. in order for the process to run smoothly, which three functions do channel partners need to perform to efficiently flow products and titles to the consumer to get payments back to producers?

Channel of distribution is the set path through which the goods are transferred from one place to another. This route can be direct or indirect is solely decided by the company to deliver the goods to the end consumers safely.

The big bulk should be broken down into different assortments so as to ease the movement of products from one place to another.  The description of the products should be given clearly, place, time, quantity, etc. Information should be disseminated clearly without any errors.