Log cabin syrup works with the national park foundation to restore america's log cabins. it has restored a cabin that housed george washington at valley forge, the cabin that u.s. grant used at the battle of petersburg, and a north dakota cabin owned by theodore roosevelt. in addition to paying for the restoration, the company developed educational materials for schools to use to learn more about building log cabins and why they should be preserved. this national company is generating:

This national company is generating PUBLICITY.
Publicity refers to the intentional efforts of gaining public visibility or awareness for one's products or business organization through the media. Publicity is a type of marketing which put a business organisation in the limelight. There are many ways through which a company can generate publicity, these include: sponsoring of educational activities, sponsoring of national projects, taking  part in community development, etc.

The answer could be trend.