Luigi's pizza buys 30 pounds of mozzarella cheese, holds it in inventory for one month, and then uses it to make pizza (which it sells).

FALSE

Explanation:

In marketing mix, we have four Ps:

Product

Price

Place

Promotion

When the publisher of the well-known Babar books wanted to celebrate the 80th anniversary of the series, it initiated a $100,000 campaign. This initiative represented the promotion component in the four Ps. In promotion, we try to promote our brand by doing advertisements and promotions. We basically use the communication mix in order to promote our products and services.