Mass-marketing efforts are used by marketers because

Mass-marketing creates brand awareness and reminds customers that a product is available to them. Mass-marketing is defined as marketing a product or service on a large scale. They hope to reach a large customer base quickly. 

Mass marketing appeals the whole market with one offer or one strategy which promotes the idea of broadcasting a message that reaches the widest number of people imaginable. Traditionally mass marketing adjusted on radio, television, and newspapers as the media used to reach this broad audience. By reaching the widest audience, the stock is maximized, in result large sales and buys occur.

Mass marketing is the reverse of niche marketing. As mass marketing has larger sales where niche market targets small audience.

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Explanation:

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