Match the four steps of formal market research on a new shampoo with the examples of scenarios for
each of these stages or steps.
1. Define a problem
2. Develop a plan for the research
Conduct phone survey to find out
when respondents last switched
shampoos and why
Create a questionnaire to get more
specific information about what people
look for when buying shampoo
Analyze the data you have
gathered to determine what needs are
not being met by the current products in
the market
Read secondary data on customer
preferences and send a questionnaire by
email to 500 potential buyers.
3. Conduct the research
4. Interpret results and create an action plan
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Ответ:
A. 20%
B.$4,000000
C. 62,500
D. $6,500,000
E $1,500,000
Explanation: