Mepps9949
Mepps9949
24.09.2019 • 
Business

One of the advantages of personal selling over other types of marketing communications is:
a. salespeople can customize their message for a specific buyer.
b. it almost always costs less than other marketing communication alternatives.
c. it has greater reach than advertising.
d. cold calling is easier than direct mail advertising.
e. all of the above.

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