Pick your favorite product—for instance, a bakery that you visit, a car that you drive, or a local band that you love. Analyze the features of the product and the benefits associated with each feature. Now develop five more product features that would offer you, as a customer, meaningful benefits. Think big! Why aren’t these features currently part of the product? Would a product with these new features offer a business opportunity for you or someone else? Explain your answer
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