Refer to Scenario 10.3. Jeff discovers most of his firm's website visitors from the new foreign market originate from search engines like Google and Bing. What should Jeff do to attract more of these customers?

modify his website and improve his SEO to target those search engines

Explanation:

Based on this information it can be said that, since Jeff knows that he has a large customer population through Google and Bing's search engines then he needs to modify his website and improve his SEO to target those search engines. SEO stands for Search Engine Optimization and is the process of implementing the correct keywords and information in order to appear more often on search engines. This will largely increase the number of individuals that see Jeff's website when searching on Google or Bing.

In an effective OBM company, communication is in all direction, not the conventional up, down or sideways.  It is focused on improving the company economics.  And as my partner, John Case says, (the individual who coined the phrase open-book management, implementation should start with a focus on improving the company economics, not sharing financials.

Explanation:

These Forbes and Harvard Business Review articles provide more background:  

https://hbr.org/2018/01/more-than-a-paycheck  http://www.forbes.com/sites/fotschcase/2016/05/31/engage-your-employees-in-making-money/