Run-of-the-mills provides your marketing firm with the following data: when the price of splishy splashies decreases by 1%, the quantity of flopsicles sold decreases by 18% and the quantity of mookies sold increases by 3%. your job is to use the cross-price elasticity between splishy splashies and the other goods to determine which goods your marketing firm should advertise together.

Organiational behaviour looks at the individual behaviour, then moves to group behaviour, progressively to the organization behaviour, which you can also call the organization culture. It requires skills to understand how the organization and its members affect each other. Areas include frameworks for diagnosing and resolving problems in organizational settings. Human behaviour, call it individual behaviour is a sub-set of organization behaviour.