genyjoannerubiera
18.12.2019 •
Business
Sam has a dilemma. he works for a chocolate company and the price of chocolate is going up. the most logical solution would be to raise the price. however, sam knows from his history in the business that their loyal customers would not look favorably on a price increase. for customers, candy bars are one of those items where the price rarely changes. sam's firm has sold its candy bars for $0.99 for the past two decades. sam feels that the next best solution to absorbing the extra costs is to make the candy bars slightly smaller without lowering the price. sam's company is most likely using which of the following pricing strategies? a. everyday low price b. customary c. penetration d. price leader e. product-line
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Ответ:
multigenerationalism.
Explanation:
Multigenerationalism is the term used to describe Marketing to different generations.
Only a few products will appeal to all age groups. A company will develop a variety of products to attract diverse age groups. A Single product firm or one with few products may differentiate its goods or services to appeal to a wider target. Multigenerationalism exists when a business has different age groups in its target market.