Sheffield Corp. has 285,000 shares of $8 par value common stock outstanding. It declares a 13% stock dividend on December 1 when the market price per share is $16. The dividend shares are issued on December 31. Prepare the entries for the declaration and distribution of the stock dividend. (Record journal entries in the order presented in the problem. Credit account titles are automatically indented when amount is entered. Do not indent manually. If no entry is required, select "No Entry" for the account titles and enter 0 for the amounts.)

285,000 common stock outstanding with a $8 par value

it declares 13% stock dividend

market price at $16

since the stock dividend is considered small (less than 20%), we use the market price to record it

December 1, 202x stock dividends are declared (37,050 stocks)

Dr Retained earnings 592,800

    Cr Common stock dividends distributable 296,400

    Cr Additional paid in capital 296,400

December 31, 202x, distribution of stock dividends

Dr Common stock dividends distributable 296,400

    Cr Common stock 296,400

Apple's Think Different campaign is one of the classic example of marketers can accommodate different segments of their target market.

Apple's targeted many different segments with their just one promotional campaign. They target every male and female who wanted to have cell phone and could afford higher prices. Moreover, they also targeted youngsters as well who wanted to have something different and creative in their life. Apple's campaign was quite cleverly designed and positioned. Apple got enormous success with the help of this campaign. Apple surpass Samsung quite easily in terms of sales. With the help of this example, we can easily and confidently say that different segments can be targeted even with one single product and promotional campaign, if executed effectively and efficiently.