Silly Putty has been around for years. It began as a gag gift sold in specialty stores alongside fake vomit. It has always avoided direct confrontation with other toy companies by finding a market that was small enough to defend and never really acting like a marketing leader. Which of the following strategies has Silly Putty successfully followed? guerrilla defensive The marketing strategy none

Guerilla marketing

Explanation:

Guerilla marketing is an unconventional way of advertising that is cost effective and it's efficient in reaching a large audience. It takes the customers by surprise and engage them In their campaign in order to promote their products.

Geurilla marketing suggest that one invest money, time , energy and imagination instead of money. It also help to grow per year by increasing yearly transaction with each customer and also leveraging on the referral each from has to offer.