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Explanation:

Texture

Brand

Weight

Color

Explanation:

When it comes to buying goods by consumers, certain elements or characteristics of a product or golds influence the choice of a consumer.

Hence, in this case, the elements of paper choice that influence customer perception are:

1. Texture: whether a paper is smooth, coated, or uncoated, all these will influence the choice of a consumer.

2. Brand: the reputation of the paper manufacturer will also influence the choice of a consumer.

3. Weight: especially for printing paper, the weight of a paper has its advantages during printing, hence, it affects the choice of a consumer.

4. Color: depending on what a consumer wants or the purpose of buying a paper, the color of a paper will influence the choice of a consumer.