haileesprague1578
21.04.2020 •
Business
Taco Bell allocates its promotional budget to 70% traditional media, which includes television advertising; 20% to digital media, which includes website development; and 10% to new media channels. The fact that the message consumers receive is the same regardless of which channel delivers it reflects Taco Bell’s dedication to:.
A) lead generation
B) integrated marketing communications
C) promotional budgeting
D) hierarchy of effects
E) push strategies
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