The Brainchild is a store that specializes in educational toys for children. In order to increase the probability of customers visiting the store, it has now introduced offers such as discounts, gift wrapping, and free shipping. The Brainchild is looking to increase the chances of customer purchases by .

Options: decreasing an importance weight. increasing a performance belief. decreasing the performance belief for a competitive retailer. adding new benefits. focusing on all benefits.

ADDING NEW BENEFITS.

Explanation:Adding new benefits or improving existing benefits are ways used by Store or business organisations to attract new customers or to retain existing ones or improve its number of loyal customers.

Benefits are free services or gifts given, Brainchild has increased the benefits of buying from its store by offering discounts, gift wrapping, and free shipping,all these will attract more customers to its store and hence increase loyal customers and number of customers.

Parsons and Sons Woodworks

The total manufacturing cost for one baseball bat is:

= $2.96.

Explanation:

a) Data and Calculations:

Quantity produced monthly = 5,000 baseball bats

Direct materials per unit = $1.00

Direct labor per unit =         0.50

Manufacturing overhead     1.46

Total unit cost =                $2.96

Allocation of manufacturing overhead to baseball bats:

                                         Cutting       Finishing

Monthly overhead cost   $7,500        $12,000

Cost usage by bats          1/3                 40%

Cost by bats                   $2,500        $4,800

Total overhead costs = $7,300

Unit cost per bat = $1.46

b) The total manufacturing cost for one baseball bat is made up of the costs of direct material, direct labor, and manufacturing overhead per unit.