The customer whom Maria is calling on today has a(n) buying center culture. This means that the decision process will involve reaching agreement among all members of the buying center.

The options for this question are the following:

A. consensus

B. autocratic

C. consultative

D. republican

E. democratic

The correct answer is A. consensus .

Explanation:

The Cultural Consensus Theory (CBT) emanates from a group of cultural theories defined as a set of interrelated propositions that describe the nature of some general phenomena.1 Properly, it is a collection of analytical techniques and models that can be used to estimate beliefs cultural and the degree to which individuals know or report such beliefs4. Estimate culturally appropriate or correct responses to individual questions and differences in cultural knowledge; otherwise describe assumptions, appropriate interview materials, and analytical processes to extract a consensus analysis

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