The is the stated amount on the face of a bond, which the firm is to repay at the maturity date.

It's the par value. That's just the stated amount; interest is usually paid every year based on the par value. 

It seems that you have missed the necessary options for us to answer this question, so I had to look for it. Anyway, here is the answer. When a businessperson makes a decision based on his or her fundamental ethical duty to “do no harm,” that person is practicing MORAL IDEALISM. Hope this answers your question.