izzyisawesome5232
18.02.2020 •
Business
The marketing manager at Widgets R Us became aware that a leading competitor was conducting an extensive customer survey. Somewhat alarmed, this manager directed the marketing staff to construct and administer a customer survey immediately. What phase of the Marketing Research Process has this manager likely skipped?
a. Data Capture
b. Research Configuration
c. Information Reporting
d. Problem Definition
e. Data Analysis
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