The state farm group includes several companies. probably the most well-known company in the group is the state farm insurance company, the largest auto and home insurer in the united states. state farm insurance provides protection for approximately 78 million policies on auto, fire, life, and health services. it is also a leading insurer of homes and autos in canada. another company in the state farm group is the state farm bank, which was opened in 2000, beginning state farm's entry into the financial services field.
however, the state farm bank is not a traditional bank, in that it has no branch offices and its services are provided through state farm agents, a call center, the mail, and on the internet. it currently serves over 1.9 million bank accounts. refer to scenario 17.2. when deciding on its advertising allocation for the coming year, state farm insurance could choose to spend the same amount as safe auto, another auto insurance company, or it could allocate an amount that is 10% of last year’s premiums. if state farm uses the same amount as safe auto, this method of advertising appropriation is known as the approach; if state farm uses the amount based on last year’s premiums, the method would be
a. competition-matching; objective-and-task
b. arbitrary; competition-matching
c. objective-and-task; percent-of-sales
d. competition-matching; percent-of-sales
e. arbitrary; objective-and-task
Solved
Show answers
More tips
- F Food and Cooking Is it Really Possible to Cook Tasty Colored Cauliflower?...
- O Other What happens if you get scared half to death twice?...
- F Family and Home What s That Noise When a Kettle Boils? The Science of Water and Steam...
- L Leisure and Entertainment History of International Women s Day: When Did the Celebration of March 8th Begin?...
- W Work and Career How much does an honest traffic police officer earn in a day?...
- F Food and Cooking Red Caviar: How to Choose the Best?...
- S Style and Beauty How to Get Rid of a Bruise: Tips and Tricks...
- H Health and Medicine Is Massage Necessary? Facts and Opinions...
- L Leisure and Entertainment Should You Buy a Ceramic Knife?...
- C Computers and Internet Best Antivirus: How to Choose Protection for Your Computer?...
Answers on questions: Business
- B Business Instructions: read the ethical problem below and then apply the ethical framework to the situation. you will write your answers on the next page and upload it to be graded. be sure...
- B Business Develop a brand of your own choice. State how will you strategize its advertising process, its marketing campaign and also explain what is the reason that you selected that specific...
- B Business At September 1, 2012, Baxter Inc. reported Retained Earnings of $272,000. During the month, Baxter generated revenues of $40,000, incurred expenses of $24,000, purchased equipment...
- B Business Ragtown Grill uses cost-plus pricing with a 40% mark-up. The company is currently selling 20,000 units annually, but has a capacity of 30,000 units. Each unit has a variable cost...
- B Business You are faced with the following alternative choices on Saturday afternoon. You can only do one of these activities. None of these activities will require you to spend any money....
- B Business Prepaid expenses have a.not yet been paid nor recorded as expenses b.not yet been paid but recorded as expenses c.not yet been recorded as expenses but have been paid d.been recorded...
- B Business Sox corporation purchased a 35% interest in hack corporation for $1,750,000 on january 1, 2018. on november 1, 2018, hack declared and paid $2.0 million in dividends. on december...
- B Business Jeanine, the operations manager of an auto dealership, has been redesigning operations. She feels there are many places where the dealership can cut costs to save money. One of these...
- B Business analysis is a method of calculating the expected net monetary gain or loss from a project by discounting all expected future cash inflows and outflows to the present point in time....
- B Business Has girls ever drive in skirt and Tights barefoot...
Ответ:
The accounts receivable = 596,000 + 60,000 (we add because allowance account had a Credit )
Accounts receivable at the end of 2018 = $656,000