The Tapestry™ Segmentation system divides and sorts small geographic areas into categories using 60 or more demographic and lifestyle characteristics. This market research tool is an example of segmentation.
a) geodemographic
b) benefit
c) psychographic
d) loyalty
e) geographic

Option A

This market research tool is an example of geodemographic segmentation.

Geodemographics is the subject of the population and its features, classified according to areas on a geographical base. In the area of marketing, geodemographics can be of tremendous value in market segmentation.

Geodemographic segmentation in marketing relies on the opinions of consumer behavior that characters staying in the identical area and in the likewise situations will generally have comparable requirements and related demands than are pair of characters inhabited far apart. Geodemography aids leverage the previously constituted geographic and demographic data of all places.