The term product/market fit conveys the degree to which a product satisfies market demand. successful efforts should be desired by customers, and scale into large, profitable businesses. a. true b. false

There are many distribution channels. For an example, from manufacture to retailer to consumer; from manufacturer to wholesaler to retailer to consume. Companies are large scale organizations, hence along channel of distribution such as from manufacturer to wholesaler to retailer to consumer would be the best option because large scaled organizations are less likely to directly interact with the consumer.