The two major costs associated with an advertising campaign are? select one: a. advertising, collateralsb. research, opportunityc. reach, frequencyd. media, creativee. capital, operating

The two major costs associated with an advertising campaign are? Advertising and collateral. Advertising and collateral are both very costly to a company trying to advertise a current or new product. The advertising budget comprises almost all items that are used to develop and advertising campaign. The collateral is made up of all materials that marketers use to advertise the campaign. 

The answer is sales focused since they are most worried about increasing unit sales and market share growth.

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