True or false. a pull strategy is particularly appropriate when there is low brand loyalty in a category, brand choice is made in the store, the product is an impulse item, and product benefits are well understood.

Pull strategy

Explanation:

Pull strategy is a strategy where firm market its product to increase the demands. The main objectives of this strategy is to increase the demands of the products.  In this tactics is used to attract the customer toward the products by communicating about the products. In this, proper amount of the market budget is allotted to attract the customer