llamaSmartz
20.04.2021 •
Business
West Coast Aquatics developed a new type of swim goggle that uses a higher grade of rubber which provides a tighter seal around and under the eyes. This new material also lasts longer with less breakage and cracking. Although these goggles may be used for swimmers of all ages, the company is hoping to appeal to parents with children in the 4 - 10 years age group. Clearly, the company has used segmentation in its marketing efforts. Secondarily, it is also using segmentation
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