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dylancasebere
dylancasebere
24.10.2019 • 
Business

What affects the desirability of a product? products become more desirable when
a. celebrities use a product because consumers who use the same product may feel closer to famous people.
b. movie stars use a product because consumers who use the same product may feel more fashionable.
c. professional athletes use a product because consumers perceive them to be particularly knowledgeable about it.
d. both a and b.
e. all of the abo

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