What is a high-touch product? explain the difference between high-tech product positioning and high-touch product positioning in international markets. can some products be positioned using both strategies? explain.

Apple's Think Different campaign is one of the classic example of marketers can accommodate different segments of their target market.

Apple's targeted many different segments with their just one promotional campaign. They target every male and female who wanted to have cell phone and could afford higher prices. Moreover, they also targeted youngsters as well who wanted to have something different and creative in their life. Apple's campaign was quite cleverly designed and positioned. Apple got enormous success with the help of this campaign. Apple surpass Samsung quite easily in terms of sales. With the help of this example, we can easily and confidently say that different segments can be targeted even with one single product and promotional campaign, if executed effectively and efficiently.