What is utility in business and marketing
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Ответ:
Utility marketing is the concept whereby a brand intersects the consumer at the moment of a non-commercial need, addresses their need, becomes a part of their life, and remains with them for when they're ultimately ready to make a purchase.
Ответ:
Each individual has his or her own preferences. He or she has her own standards when it comes to goods and services. If a person prefers a certain good or service and said good or service is expensive, the person will still buy the good or service because he or she prefers it over others.