"when acquiring and integrating it systems, senior it professionals must pay attention to the business value of it because…"

When acquring and integrating IT systems, senior professional must pay attention to the business value of it because most companies today cannot afford to invest in IT systems unless they serve the purpose to increase the equity of the company as well. If senior professionals do not pay attention to the details of the monetary value of acquring and/or integrating IT systems, no one else will. It is imperative that senior professional take this task very seriously.

A consumer is someone who buys things, like at a supermarket. Lets say someone purchased ice cream, they are a consumer. hope this helps!! :)