When online advertising platforms like google’s adwords allow media buyers to select what time of day ads run, on what kind of pages, adjust their bids, run campaigns for designated periods based on the day of the week, the month, or even the year, the service is allowing a high degree of control over the campaign’s objectives.

In this scenario, Ethan is engaging in a sales dialogue. Sales dialogue is a series of talks between the buyers and sellers. This would usually take place over time in order to build relationships. The purpose of this dialogue is to determine whether the prospect customer should be targeted. This dialogue would also help to clarity the prospect's situation. It would also help the seller to discover the prospect's needs and requirements in transacting the business.