When using the supply chain uncertainty framework to classify supply chains, a supply chain for innovative products with an evolving supply process is called which of the following?
a. Efficient
b. Forward looking
c. Agile
d. Risk hedging
e. Responsive
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Ответ:
B) Accept the research results and reevaluate the proposed product.
Explanation:
Since the marketing research was conducted via extremely relevant channels (phone interviews, online surveys, and focus groups), the results gained by it cannot be omitted when it comes to decisions about the proceeding with the product development.
Elise has to thoroughly take into consideration the insight gained and reevaluate the product according to the needs of the market. Notwithstanding the experience of senior marketing managers, the most relevant results and info always come from the market itself.